The first thing your team wants to know is why they get up in the morning. Have you given them a reason why your team exists, or are they looking for the snooze button? Use this exercise to develop a statement that gives meaning to work you do every day.

Download your copy of Define Why Your Team Exists.


Usage #1

  1. Read the introduction.
  2. Take some time to think about the first question and write down your answers.
  3. Go to the next question and do it again.
    • If you can, take it one question at a time. Don’t be afraid to go backwards though and update your previous answers.
    • Take your time. There isn’t any rush. It’s okay if you take a number of days to complete this exercise.
  4. Share the results with your team.


Usage #2

  1. Read the introduction to your team members.
  2. Have team members answer each question, one at a time.
  3. Have them share their answers with each other and you. (Tip: I’ve had good results when team members shared their ideas after each question.)
  4. Collect the results from your team and assemble your Meaning Statement.
  5. Share it with your team, discussing how you used their input.

Don’t forget to grab Define Why Your Team Exists.